We have a well-maintained database of Unacculturated and Acculturated consumers representing a variety of countries of origin including, Mexico, Central America, Caribbean, South America and Spain to name a few. Our team is comprised of bilingual interviewers and research specialists who have extensive experience. We engage techniques that are particularly effective understanding:

  • Research design and analysis services
  • Effective tools and techniques for US Hispanic/Latino marketing research
  • Proficient Bilingual research staff
  • Simultaneous translation services
  • Spanish-English document translation/adaptation
  • Well-maintained Hispanic/Latino consumer database
  • Compass Marketing Research provides proficient research services for a variety of business segments among the Hispanic/Latino community. Focus groups, taste tests, one-on-one interviews, ethnography studies.¬†

Our experience conducting Hispanic/Latino research is extensive and renowned. We’ve served the following business industries:

Food and Beverage, Apparel, Financial Services, Consumer Packaged Goods, Travel & Tourism, Personal Care Products, Communications, Media, Automotive, Infant and Children, Fragrance, Entertainment & Hobbies, Medical & Pharmaceutical, Building and Contracting, Education, Pets and Technology.